The first half of 2026 confirms that Jūrmala’s real estate market remains highly active across all segments. Despite global economic and geopolitical challenges, demand for properties in Latvia’s premier seaside resort continues to remain strong among both local and international buyers. The limited supply of coastal properties, combined with consistently high demand for quality real estate, continues to support market stability and strong long-term value potential.
Jūrmala has traditionally been one of Latvia’s most supply-constrained real estate markets. The availability of new seaside land plots remains extremely limited, while demand for high-quality properties continues to stay consistently strong. Over recent years, Latvia Sotheby’s International Realty has strengthened its position as a trusted sales partner for several landmark residential developments in Jūrmala, working with clients from across the globe and gaining valuable insight into the market’s evolving trends.
Demand is particularly strong for unique premium properties located on Jūrmala’s first line by the sea. Developers are increasingly delivering projects that reflect international standards of architectural excellence, sustainability, and quality of life. Developments such as Noble Residence, 9 Pines, and AUGUST demonstrate that exceptional properties continue to meet strong demand, with residences being reserved during the construction phase and buyers willing to invest in prime locations that offer lasting value.
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Discover the NINE PINES development and explore the available apartments:
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“We are currently seeing a very clear trend in Jūrmala’s real estate market – buyers are choosing quality over compromise. The strongest demand is for developments that offer an exceptional location, thoughtfully designed architecture, and a limited number of residences. These properties retain their value over the long term and are often reserved while still under construction. This demonstrates that in the premium segment, price is no longer the primary deciding factor; instead, buyers increasingly value the overall quality of the development, its surroundings, and the lifestyle it offers.” – Artūrs Mecbergs, Sales Expert, Latvia Sotheby’s International Realty
Demand for high-quality homes in the mid-market segment is also growing rapidly. Buyers increasingly value energy efficiency, thoughtfully designed layouts, and fully completed, move-in-ready residences. Latvia Sotheby’s International Realty currently offers clients several promising developments, including Harmony Sky Garden, Druvu Street 21, and Lielupes Terases.
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Positive trends are also evident in the secondary market. Lielupe and Bulduri continue to be the most sought-after neighbourhoods in Jūrmala. In this respect, little has changed – these areas remain the preferred locations for both exclusive luxury villas and high-quality private homes. Demand for land plots also remains strong, reflecting sustained buyer interest in developing homes in these prime seaside locations.
“Given the limited availability of vacant land plots, buyers are increasingly considering pre-war and later-built detached homes with redevelopment potential, transforming them into contemporary residences while preserving the architectural character that defines Jūrmala. Dzintari continues to be one of the most sought-after locations for apartments in new developments, both for purchase and for long-term or seasonal rentals. In Dubulti, Pumpuri, and further towards Melluži and Asari, buyers with larger budgets continue to prioritise homes closer to the sea. Further inland, demand is growing for compact, energy-efficient private homes with contemporary architecture, as well as townhouses and semi-detached homes. At the same time, these neighbourhoods continue to see steady demand for smaller residential land plots in areas with well-developed urban infrastructure.” – Arne Jaunozoliņš, Sales Consultant, Latvia Sotheby’s International Realty
The rental market continues to be led by Bulduri and Dzintari, where demand for high-quality apartments and private homes remains strong. Across all market segments, one trend remains unchanged – proximity to the sea continues to be the defining factor influencing a property’s desirability and long-term value.
“We are confident that Jūrmala will continue to strengthen its position as one of the most sought-after and valuable places to live in the Baltic region. The limited supply of properties, exceptional quality of life, and the city’s unique seaside location provide a solid foundation for sustainable growth and long-term investment. At the same time, for Jūrmala to fully reinforce its position as an internationally competitive resort and tourism destination, it is essential to continue investing in high-quality hospitality and wellness infrastructure. We hope to see the development of new five-star hotels and spa projects in the coming years, which will not only enrich the city’s offering but also attract further investment, create new economic opportunities, and strengthen Jūrmala’s competitiveness across the Baltic region.” – Līga Kohtanena, Senior Sales Consultant, Latvia Sotheby’s International Realty
Latvia Sotheby’s International Realty real estate experts anticipate that demand for high-quality properties in Jūrmala will remain strong in the years ahead. Limited supply, the continued development of new residential projects, and ongoing investment in the urban environment will further strengthen Jūrmala’s position as one of the Baltic region’s most attractive destinations for living, leisure, and real estate investment.
Contact the Latvia Sotheby’s International Realty sales team to learn more about the latest properties and investment opportunities in Jūrmala.
Senior Sales Associate
Līga Kohtanena
[email protected]
+371 29 411 250
Sales Expert
Arturs Mecbergs
[email protected]
+371 29 540 000
Sales Associate
Arne Jaunozoliņš
[email protected]
+371 29 227 851
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